Web Wide Marketing

You need to be where your ideal clients are: offline and online. This begs the question, "Who are your ideal clients?" To attract ideal clients you first need to know who they are, what they need, what they value, how they think, and where they hangout. As a valued community member, your ideal clients become your fans.

Wade around in Web 2.0 waters and little by little you will better understand it and learn to use it. Let's look at some examples of how things have evolved.

• Your brochure that a developer turned into static Web pages is now fresh blog entries that you post and syndicate across the Web.